Earlier last year, we at Upload Media explored the benefits of virtual twilight photography, showcasing how digitally enhanced “Golden Hour” images can expedite property sales. While virtual options offer convenience, let’s not overlook the appeal of traditional twilight shoots Photoshop required!
If you’re intrigued by virtual twilights and want to see examples, take a look at our services page here.
Virtual twilights are a practical choice in certain scenarios. For a compact apartment with limited natural light, a full twilight shoot (typically delivering up to 20 images) might be excessive. Alternatively, agents might seek preliminary marketing shots featuring a twilight exterior created from daytime images. In such cases, virtual twilights are a cost-effective solution.
However, properties boasting stunning backyards or panoramic bay views stand to gain significantly from a traditional twilight shoot with one of our photographers on-site. Furthermore, in-person twilight shoots provide a greater selection of images overall.
Do People Prefer Twilights Over Daytime Photos?
The answer is a resounding yes! In a poll conducted on our Instagram page, twilight images consistently outperformed daytime shots.
You might be wondering what makes twilight photography so effective in the first place. The answer is simple: twilight images pique buyer interest. A real estate company in Sydney observed that a property on the market for a week was underperforming. Despite initial interest, potential buyers weren’t taking the bait. The agents witnessed an immediate turnaround by replacing the main image with a twilight shot.
This house was tracking at about 1,000 views in one week with about 10 call-ins. Then we changed the photo the next week (nothing else) to a twilight shot. Guess what? Where views normally drop off (because it is considered a stale listing after 1 week), they picked up by approximately 50% to 1,500 views and 15 call-ins in a week when inquiries traditionally drop off.
Contrary to the expected decline in interest during the second week, simply changing the hero image to a twilight shot resulted in a significant surge in buyer engagement. But why?
Twilights create a luxury feel The soft, warm light during twilight hours enhances the aesthetic appeal of a property. This golden light evokes a sense of luxury and sophistication, which translates to higher bids in the real estate market.
Photos taken at sunset show off unique features Twilight photography highlights outdoor and indoor lighting, including pool lights, fire pits, and landscaping lights, that might be missed during the day.
Professional photography helps listings sell High-quality twilight photos enhance the property’s visual appeal, eliminate harsh shadows, and create a harmonious look.
Twilight images are effective because they evoke an emotional response from potential buyers. They offer an intimate glimpse into the home, showcasing the ambience of a sunset from the living room, the glow of string lights in the backyard, and the allure of a pool at dusk.
Twilight photography allows potential buyers to envision themselves relaxing in their new home. This drives interest and translates into higher selling prices.
If you’re interested in seeing the results of a twilight shoot, visit our services page at Twilight Photography!
