In Sydney’s bustling real estate market, professional photography can make a significant difference in how quickly a property sells and at what price. This blog post explores a case study where a property in Parramatta saw its sale price increase after using professional photography services.
Imagine a 3-bedroom, 2-bathroom house in Parramatta initially listed at $1,600,000 with amateur photos. These photos failed to attract serious offers, leaving the property stagnant for weeks. The owner, John Smith, then hired Upload Media for professional photography and drone photography, relisted the property, and it sold for $1,760,000 a 10% increase, adding $160,000 to the sale price. This unexpected boost highlights how professional images can showcase a property’s best features, drawing more buyer interest.
The owner, John Smith, grew frustrated. Despite the property’s prime location and strong market potential, the lackluster presentation kept buyers away. Recognizing the need for a change, John decided to invest in professional photography to give his listing a competitive edge.
We are professional and have expertise in real estate photography. The team offered a comprehensive package tailored to showcase the property’s best features:
Standard Professional Photography: High-resolution images captured the home’s interior and exterior with perfect lighting and angles.
Drone Shots: Aerial views highlighted the property’s layout, proximity to local amenities, and the appeal of the Parramatta neighbourhood.
Virtual Tour: An interactive online tour allowed remote buyers to explore the home, increasing accessibility in Sydney’s fast-paced market.
The Upload Media Services team worked closely with John to prepare the property, advising on decluttering and staging to maximize visual appeal. Within days, the new photos were ready, and the home was relisted with a fresh, professional look.
The impact was immediate and remarkable. Within 30 days of relisting with professional photos, the property sold for $1.76 million $160,000 above the original asking price. This 10% increase reflects the power of high-quality visuals in Sydney’s real estate scene. Here’s why it worked:
Increased Buyer Interest: The stunning images drew more online views and scheduled inspections, creating urgency among potential buyers.
Higher Perceived Value: Professional photos showcased the home’s strengths, justifying a premium price in a competitive market.
Faster Sale: Compared to the 60 period with amateur photos, the 30-day sale timeline highlights how quality visuals accelerate the process.
Research supports this outcome. Listings with professional photography sell 32% faster and can close between $934 and $116,076 higher than similar homes with low-quality images. In Sydney, where median prices hover around $1.6 million, a 7-10% price boost is not uncommon, with expert visuals making John’s $160,000 gain a realistic triumph.
The results left John and his real estate agent thrilled. Here’s what they had to say:
John Smith (Homeowner): “Professional photography made a world of difference. The house looked stunning, and we got multiple offers quickly. I wish I’d done it sooner!”
Real Estate Agent: “In today’s market, high-quality images are non-negotiable. It’s the first thing buyers see, and it sets the tone for everything else.”
These testimonials underscore the tangible benefits of investing in professional real estate photographers in Sydney, especially in a premium suburb like Parramatta.
Sydney’s property market is one of Australia’s most dynamic, and buyers rely heavily on online listings to make decisions. According to industry trends, properties with high-quality photos not only attract more attention but also command up to 47% more per square foot. For a $1.6 million home, this can translate to significant financial gains, exactly as John experienced.
Our services, including drone photography and virtual tours, cater to modern buyer expectations and offer a competitive advantage. In a city where first impressions can make or break a sale, professional photography is more than an expense. Photography is an investment with proven returns.
